Businesses across Aruba are using their websites to do more than share contact details. They take bookings, accept payments and answer customer questions around the clock. This guide covers the essentials of web design and digital services for a business in Aruba, and how First Glance Bahamas can help from our base in Nassau.
Doing business online in Aruba
The local economy in Aruba includes tourism, with visitors and residents who speak Papiamento, Dutch, English and Spanish. Aruba welcomes visitors from many countries, and residents speak Papiamento, Dutch, English and Spanish. Depending on who your customers are, a website in more than one language can make a real difference to how many of them get in touch.
What your website should do
Start with the job you want your website to do. For most businesses, that means:
- Bringing in enquiries from people ready to buy
- Taking bookings, orders or payments online
- Answering the questions your team hears every day
- Showing customers that you are established and trustworthy
Design for phones first
Most visitors will find you on a phone. Make sure your pages load quickly, your text is easy to read and your call, WhatsApp and booking buttons are always within reach.
Payments and pricing
The local currency is the Aruban florin (AWG), with US dollars widely accepted. Show prices clearly in the currency your customers expect. If you want to accept card payments online, you will need a merchant account approved by your bank, and your website must meet the bank’s requirements, so plan for this early.
Get found on Google
Set up a complete Google Business Profile, give every page a clear title and description, and mention the areas you serve, such as Oranjestad. Ask happy customers for reviews and keep your details consistent everywhere.
Beyond the website
As your business grows, your website can connect to the rest of your operations:
- Booking and ordering systems that confirm customers without a phone call
- Custom software and apps shaped around how your team works
- AI automation that handles repetitive tasks like follow-ups and FAQs
- Marketing through SEO and paid ads on Google, Facebook and Instagram
Working with First Glance Bahamas
We are based in Nassau, The Bahamas, and work remotely with businesses wherever they are, over video calls, WhatsApp and email. Every project starts with a short strategy call and a written proposal that sets out the scope, price and timeline before any work begins.
Tell us about your project, explore our services or see our work.
